Masahiro Sakurai's Game Design Philosophy: Creating Games for Everyone
Designing from the Player’s Perspective Masahiro Sakurai, creator of Kirby and Super Smash Bros., has built his career on a fundamental principle: understanding what players actually enjoy. His core philosophy emphasizes seeing things from the player’s perspective rather than becoming absorbed in developer ego. Sakurai takes this seriously. He once disguised himself as a retail clerk to observe how customers interacted with games. He believes many developers fail because they create experiences only they find entertaining, rather than thinking like consumers. ...